B2C Content Marketing Manager

Company: Multiverse
Job type: Full-time

We are Multiverse, a tech scaleup with a social mission. We’re creating a diverse group of future leaders by building an outstanding alternative to college and corporate training.
In June 2022, we announced our $220m Series D raise, making Multiverse a mission-driven unicorn. This funding will help us to accelerate our growth in the US, where we’re committed to tackling the toughest challenges facing those who seek jobs - and those who provide them.
In our first year in the US, we launched over 20 apprentice cohorts at some of the best companies in America, including the likes of American Express, Citizens Bank and Visa. Globally, we work with over 500 clients and we’ve been recognized as one of the fastest-growing businesses in Europe.
Join us on our journey to democratizing access to the best careers and learning opportunities.
The opportunity:
We're looking for an ambitious person to join the US B2C Marketing team at Multiverse. As Multiverse's first-ever B2C Content Marketing Manager in the US, you will define and lead the region's content marketing strategy.
This individual will report to the Head of US B2C Marketing and ideally have experience in content development, campaign management, influencer marketing, and reporting across a diverse range of digital channels. The ideal candidate will be strategic, a strong individual contributor, and excited to work in a high-pace fast-growing company.
This role demands a deep understanding of our business, offer, and operational context.
Specifically, you will:
Be Accountable for all content marketing initiatives to drive new users, engagement, and candidates, that deliver apprentice placements and completions
Collaborate across teams to deliver an effective content marketing strategy to meet the business objectives at the lowest possible cost
Develop and manage content calendars and organization workflows (including social media, editorial, and influencer-based content)
Provide Executive reporting on the program results and key-learnings
Channel management of digital content hubs and all supporting social channels, including email/newsletter distribution
Measure and optimize all content campaigns and initiatives that are required regularly and continuously
Manage creative freelancers, including designers, writers, and other agency personnel
Lead the integration of content programs with brand campaigns to drive the brand to demand
Deliver executive presentations on the program approaches and results will be required
Create targeted content for prospective apprentices and providing an optimization plan for conversion
Requirements
5+ years of experience in content management, development, or marketing.
Ability to analyze and present content and social performance
Experience with WordPress or similar CMS, Google Analytics, Slideshare, and the top social channels
Familiarity with performance and funnel marketing
Experience with CRM platforms like Iterable, Braze, Marketo
Experience with data-based platforms Looker, Tableau, Salesforce, Google Analytics
Strong understanding of what organic content channels
Must have strong project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
About you:
Data-driven mindset and strong commercial acumen
Strong strategy background, understanding of how to balance brand and acquisition
Strong writing skills and storytelling
An editorial mindset that seeks to understand what audiences consume and how to create it
Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
Nice to haves:
Brand Marketing experience
Flair for creative
Have worked with or for a youth brand with a focus on Diversity
Experience with SEO-based tools Google Search Console, SEM Rush, and Moz OR a passion for developing and growing your SEO proficiency!
The base salary range for this role is $120,000 - $175,000.
Benefits
Multiverse currently offers the following benefits.
Access to no-cost and low-cost healthcare options for Multiversers and their dependents. Get care nationally through MetLife and Aetna’s provider networks.
Support as your family grows! Fertility resources through a Kindbody Membership during their beta trial with Justworks. Time off to tend to your growing family with 16 weeks of continuous, fully paid parental leave for primary caregivers.
Access to a 401(k) with a 4% match up capped at $5,000 per year
Company sponsored One Medical membership
Unlimited text based therapy with TalkSpace
Monthly wellness reimbursement
Multiverse currently offers the following time off types.
20 Days of PTO per calendar year
Life event and volunteer days
Quarterly M-Powered Days to refresh and recharge
End of Year Company Shut Down
Time off to take care of yourself and your loved ones including sick time, compassionate leave and short term disability
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Multiverse requires all employees to be fully vaccinated against COVID-19. We will consider requests for reasonable accommodation based on disability and/or religious beliefs on an individualized basis.

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